Unfortunately, those fans had no idea when the album would actually arrive. 5.Ĭlearly, fans were champing at the bit for the rapper’s new album. The song became Uzi’s biggest Billboard Hot 100 hit to date, peaking at No. Finally, in December, Uzi released “Futsal Shuffle 2020,” which served as Eternal Atake’s lead single. The rapper was embroiled in a public feud with Generation Now throughout 2019, with both parties blaming each other for Eternal Atake’s delay. Uzi shared ostensible album artwork and dropped a promo single later that year, but an album never materialized. Murmurs of a follow-up to 2017’s Luv Is Rage 2 began in May 2018, when Don Cannon-cofounder of Atlantic Records imprint Generation Now, to which Uzi was signed-hinted that the rapper would drop a new album by the end of the year. With Eternal Atake, Uzi benefited from two years of pre-release hype. So how did Eternal Atake score a bigger debut than Music to Be Murdered By? A few factors played into Lil Uzi Vert’s robust debut, and no, none of them boil down to “Uzi is the GOAT” or “Eminem is trash lol.” From a marketing standpoint, here’s why Uzi claimed the biggest hip-hop debut of 2020 so far.
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